When McDonald’s wanted to freshen up its Safe, Respectful and Inclusive Workplace (SRIW) training module, they tapped Red Games and we created this interactive, game-based experience set in space. Why space? We needed a setting that was grounded in a restaurant but could avoid market differences (with 43 markets across the globe, there are plenty of differences in uniforms, equipment, etc). From there, we created a narrative that allowed players to think through real-world inspired situations to learn and practice SRIW skills. I served as writer, content lead, scriptwriter and narrative designer.

Studio: Play Theory/Red Games

My work with McDonald’s is under NDA, so please reach out for more about this project.