kajeet was the first pay-as-you-go mobile phone designed for tweens. To launch the brand, we created six adorable characters – Tallulah, Skratch, Lottie, Zeo, Kane and Obie. Their hearts and souls went into everything – broadcast spots, interactive games, unique ringtones, wallpapers, screen savers, POP displays, a full-on texting dictionary, you name it.

The hub of the experience – an online world where kids rule – brought fun and games to kids, while a separate site let parents manage the account, allot minutes, and track usage.

The result? Less than a year post-launch, kajeet phones were being sold at Best Buy and Limited Too. Today? kajeet is a bonafide wireless company, still catering to kids.